Engaging Employers

Just how do you catch the eye of employers?  There’s no magic solution, but pushing design boundaries certainly helps you stand out from the crowd.  Redbrick enjoyed the challenge set by Nottingham’s Castle College to create a compelling package of employer engagement communications assets. 

Website landing page

Having researched other further education providers business offer, we identified a clear opportunity for Castle College to draw attention to itself.  We proposed segmenting  the college’s employer delivery offer, whilst presenting it in an eye-catching way that draws on the college’s corporate palette. 

The design essence reflects the different levels at which employee and employer development is pitched, using different sized bars as a visual metaphor, complete with ladders and silhouette images to represent progress and diversity.  The finished item is ‘Excellence for business’ – a portfolio comprising roller banners, folder, flexible one and two page templates, an advertisement and website.