Pit or ching?
Pitching. Deconstruct the word and it embodies the positives and negatives of the process that is at the heart of how most PR companies generate income The word ‘pit’ evokes all sorts of images. A hole in the ground used to trap animals. Or the acronym for Pressure Indicator Transmitter. Ask anyone who has stood [...]
Dirty Work
Rolling Stones drummer Charlie Watts laconic response when asked to describe 25 years with ‘the world’s greatest rock ‘n’ roll band ™’ was “5 years playing and 20 years hanging around”. That’s pretty much how I felt yesterday filming with the BBC’s Countryfile team at Chatsworth House, except there were no groupies, no drugs and [...]
